Potential postcard design for Fashion Event at Hudson's Bay's flag ship store in Toronto. Customers would be invited to a night hosted by Fashion EIC Bernadette Morra and HBC’s Suzanne Timmins, showcasing the top trends highlighted in the Hudson’s Bay polybag insert of Fashion’s April issue. The postcard would be used to drive sales, traffic and awareness for the contemporary brands at Hudson’s Bay, in addition to leveraging the Fashion x HB look book partnership. These postcards would be distributed at cash desk and used as a bag stuffer for customers to find out about the event.