PROJECT: Pum Pum Socks

ROLE: Art Direction & Photography

Pum Pum Socks is a tongue in cheek, female empowerment brand who loves diversity and believes each of their socks represents a different style tribe. Pum Pum Socks have been seen on Rihanna, Lana Del Rey, Rita Ora, Jungle Pussy as well as bloggers such as The Beckerman Twins and Susie Bubble. They have been written about and featured on the pages of ID, Nylon, Vogue (UK and Japan), Suitcase, Saint Heron, Rollacoaster, Galore, The Fader, Large up, Grazia and Refinery 29.


Their stockists include Browns Focus, Opening Ceremony, Vfiles, Urban Outfitters, Gnossem and Urban Cottage Bermuda. For the launch of Pum Pum Socks in Bermuda I collaborated with a team of creatives to capture the socks and Bermuda's beauty. 

Art Direction, Stylist & Project Manager: Gemma Shane

Videography: Lara Smith

Clothing: Orange Bay Company

Make-Up: James R. Lee

Nails: Kot Nail Studio

Stockist: Urban Cottage