THE WATERLOT

Rebrand

The Waterlot has long been a place of gathering; where conversation lingers, celebrations unfold, and history is felt in every detail.

More than a restaurant, The Waterlot is a Bermudian landmark with over 350 years of stories behind it. The rebrand reinterprets this heritage through a contemporary lens, honouring its legacy while welcoming a new generation. The visual identity balances tradition and restraint, shaping everything from the logo and color palette to menus, uniforms, signage, the website, and digital expressions. Centuries in the making.

The design system draws from the warmth of food, shared moments, and coastal surroundings. Typography, illustration, and imagery were carefully considered to honor the past while setting the tone for Everyday Celebrations.

From print menus to social content, each detail invites guests into The Waterlot’s next chapter: thoughtful, welcoming, and unmistakably Bermudian.